About Us

The world’s leading designers and suppliers of water birth pools

Over the past 25 years we’ve supplied water birth pools to hundreds of hospitals throughout the UK and abroad.

We have been instrumental in pioneering the use of water for labour and birth and have helped hundreds of thousands of mothers and babies to have a better experience of birth.

In fact 87% of UK hospitals that have installed water births pool have chosen one of ours?

Here's why:

  • We offer an unparalleled range of ergonomically designed water birth pools especially developed for labour and birth.
  • We are the benchmark standard - no other manufacturer offers the cutting edge design, superior materials or build quality.
  • Active Birth Pools are bespoke; manufactured to order by hand in a workshop devoted to producing the highest quality medical grade equipment.
  • Our water birth pools are backed by industry leading 7-year guarantee.
  • Hospitals can expect our pools to last for decades, unlike non- specialised baths or cheap alternatives. We offer long-term value rather then short term savings.
  • Our pools exceed all relevant Health & Safety and Infection Control regulations.
  • Active Birth Pools are designed so that women can move freely and be supported in the positions most beneficial to a natural, physiological labour.

The NHS has a dual strategy of attaining best value and the cheapest price for goods and services. However, the two are often incompatible. Many trusts have opted for the cheapest birthing pool or modified bath, as they feel they cannot justify spending more.

Spending more at the time of purchase can make a considerable difference, as that additional investment can translate into a much longer working life. Consideration of whole life cycle costs is a crucially important factor when choosing a water birth pool.

Strategic procurement planning will help trusts to make rational justifications for choosing higher end, higher value water birth pools, because they will outlast and outperform cheaper alternatives.

Active Birth Pools Ltd is ISO 9000 compliant. Good practice and efficient operating systems in both design & manufacture, result in products of the highest quality. Active Birth Pool products carry the CE Mark and comply with all appropriate EC Directives.

The experience of midwives as well as mothers is a key consideration in our design process. All our pools have been developed in consultation and collaboration with midwives and this is clearly evident in the finished product.

Our mission is to constantly strive for newer and better ways to meet the needs of everyone who will be using our pools.

Design Ethos

Freedom of movement lies at the heart of natural, active birth. Every Active Birth Pool is designed so that women using them can move freely in labour and can find and be supported in the positions most beneficial to a natural, physiological labour.

This coupled with a conducive and inviting environment help to make the birthing process as relaxed and pain free as possible. Active Birth Pools dynamically assist women to adopt these positions.

Our newest pools feature seats and supports angled forward to optimise the position of the pelvis as well as handles situated to support upright postures.

Our pools differ in shape and size to accommodate the needs of hospitals with varying budgets, space and requirements. What they share in common is a core design philosophy using only the highest quality materials.

The experience of midwives as well as mothers is a key consideration in our design process. All our pools have been developed in consultation and collaboration with midwives and this is clearly evident in the finished product.

Our Commitment

It is part of our philosophy that attention to detail be applied from the moment an order is taken, through the manufacture of our product, to the final dispatch .We encourage input from design, production, sales staff and most importantly our customers to continually review and improve.

After Sales Service

We pride ourselves on being highly responsive to our customer needs.

We know how important it is for your Active Birth Pool to be available at all times and want your experience of using our birth pools to be positive and hassle free.

Due to our experience, the quality of materials and workmanship that go into our products and the thorough testing of every birth pool before it leaves the factory the number of problems that are reported is remarkably low.

Our industry leading 7 year guarantee gives you the peace of mind that if there are any problems they will be resolved as quickly, efficiently and economically as possible.

Post-sales contact with our clients is an important part of our quality control procedures as it helps ensure continual product improvement.

We invite you to contact us to obtain a quote, discuss any queries or make suggestions on how we can improve our products and service.